Harley glow

Why a Strong First Website Matters More Than Ever

Launching a new e commerce brand means entering a fast-moving digital space. For first-time online sellers, the website is the storefront , it needs to create trust quickly and make buying simple.

That’s why Harly Glow partnered with Launchline. As a brand with no online presence, they needed a strong platform to introduce their products and drive early sales.

Building Harly Glow’s First-Ever E-Commerce Website

Launchline built a fully optimised shopping experience tailored for growth, rather than relying on generic templates.

What We Delivered

A brand first visual experience
A clean, youthful design that immediately reflects the brand.

A high performance online store
Fast, mobile friendly pages that encourage browsing.

Conversion ready product pages
Clear layouts, quality imagery, and simple calls to action.

A streamlined checkout
A smoother path to purchase that reduces abandonment.

Analytics and growth systems
Tracking, SEO groundwork, and helpful automations.

The Results: 8 Months After Launch

• 20–28% monthly traffic growth

• 3.4% storewide conversion rate

• Cart abandonment improved from 76% to 64%

• 12% increase in average order value

• Mobile load time improved from 3.9s to 1.9s

• 150–220 monthly product page views per SKU

• 10–15 monthly enquiries, reviews, or UGC

• 10% repeat customer rate

Why Brands Choose Launchline

Efficiency: Full design, development, and setup.
Clarity: A smooth, intuitive customer journey.
Impact: Built for speed, conversions, and scalability.

The Future Is Simple: Launch Strong or Get Left Behind

Your website is the heart of your business. Launchline helps brands like Harly Glow start strong with a site built to attract, convert, and scale.